Nov. 30–Dec. 1, 2026

SPORT BRAND MEDIA

Get Your Tickets Now

For the third time, SPORT MARKE MEDIEN is bringing together the sports ecosystem in Munich. Under the motto “From Sports—For Sports,” more than 1,400 participants from the media, sponsors, equipment manufacturers, athletes, and sports organizations will gather to discuss the future of sports.

Speakers at a Glance

Otto Fricke

Chairman of the Board

Michael Manske

CMO

Katharina Zietz

Head of Brand & Media / Marketing

Christian Bärtels

Senior Director of Sports Marketing, Europe

Andreas Laub

Head of Partnerships & Assets

Georg van der Vorst

Head of Sponsorship

Eike Dorte Bürgel

Global Head of the Olympic and Paralympic Program

Kim Renkema

Geschäftsführerin

Our Partners

“It was really good to get a different perspective and have that conversation. I’ve met a huge number of people and had some great conversations, so it’s a really valuable event.”

Peter Morgan

Marketing Director, AC Milan

“What the ESB has put together here is absolutely amazing. There are opportunities for many different sports to participate, and I’m thrilled that the DTB is also able to be part of this event.”

Simon Papendorf

Geschäftsführer, Deutscher Tennis Bund

“It was our first time speaking at a conference like this, and it was very interesting to meet so many familiar faces and exchange ideas. It’s a great opportunity to network and gain a lot of valuable insights.”

Thomas Rohregger

Director Partnerships, Lidl International

"I'm really excited to see what's going on here, too. To me, it feels like a very well-rounded event."

Christoph Sagemüller

Leiter Mercedes-AMG Motorsport

Ticket Overview

November 30–December 1, 2026
Early Bird Ticket IIII
Conference, including all forums
Meals
Chill Out & Meet
Access to all presentations will be available afterward
Available through August 31, 2026Free for ESB partners
790 €
November 30–December 1, 2026
2-Day Pass
Conference, including all forums
Meals
Chill Out & Meet
Access to all presentations will be available afterward
Free for ESB partners
990 €

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FAQ - Frequently Asked Questions

SPORT MARKE MEDIEN brings together the sports ecosystem in Munich. Under the motto “From sports—for sports,” more than 1,400 participants from the media, sponsors, equipment manufacturers, athletes, and sports organizations come together to discuss the future of sports.

In addition to the annual business event, SPORT MARKE MEDIEN serves as a year-round platform and think tank for the industry. Members of the think tank are sports associations and leagues (think tank partners) that address current topics, future trends, and innovation in specific working groups. The think tank promotes regular exchange among its members and shares information and knowledge. The results are incorporated into the conference program and are regularly published in the content hub. 

SPORT MARKE MEDIEN is aimed at the entire sports ecosystem—including rights holders, sponsors, equipment suppliers, and media outlets—across all sports. 

Tickets can be purchased online at any time at https://www.sportmarkemedien.com/anmeldung/

An in-depth discussion with an industry expert. The goal of these expert sessions is to share in-depth knowledge and present perspectives for the future. 

Together with IST University, we’re hosting a talent recruitment event on the first day.  If you’re looking for dedicated and specialized young talent, SPORT MARKE MEDIEN offers you an exclusive opportunity to specifically target and get to know these up-and-coming professionals. For more information, visit: https://www.sportmarkemedien.com/talent-recruiting/

If you have any problems signing up, please feel free to contact us directly at kongresse@esb-online.com