Accompanying the annual business event, SPORT MARKE MEDIEN is a 365-day platform and think tank for the industry. Members of the think tank are associations and leagues (think tank partners) from the world of sport, which deal with current topics, future trends, and innovation in specific working groups. The think tank promotes regular exchange among members and disseminates information and knowledge. The results are incorporated into the congress program and published regularly in the content hub. The think tank partners represent their respective sports, contribute their concerns and relevant topics, and benefit from the presence and reach of their sport.
The SPORT MARKE MEDIEN think tank is entering its next round and, for the first time, is bringing together all relevant topics in a single event in a barcamp format. This means no frontal lecturing – instead, an open and interactive format consisting of keynote speeches and discussion rounds (sessions) for practical exchange among key decision-makers from associations, clubs, and sports organizations.
The goal: to work together to develop concrete solutions for the current challenges in the sports business, share best practices, and design the program for SPORT MARKE MEDIEN.
Sponsorship & financing:
How can sports organizations secure sustainable financing and develop new partnerships?
Association management:
Member recruitment, digitalization, and structures—which strategies will secure the future of sports associations?
Athlete marketing:
How can athletes build their personal brand and use it specifically for themselves and their sport?
Media rights & communication:
What opportunities do new digital platforms offer sports organizations, and what does the future of media exploitation look like?
Major events & competitions:
What new challenges and opportunities are there in event marketing – from championships to leagues?