The EU's omnibus procedure is fundamentally changing the requirements for sustainability reports. While formal obligations are decreasing for many sports organizations, the pressure from sponsors, associations, and fans is increasing. What are the specific implications for different sports organizations? How can transparency be credibly ensured in the future?

TO THE CAST SESSION

Rising costs and declining willingness to volunteer are making financing increasingly difficult for many clubs. At the same time, new creative and innovative solutions are constantly emerging: from village clubs to Bundesliga clubs, concrete examples show how clubs are leveraging their strengths, making an impact, and tapping into new sources of income. What practical insights does the brand-new book "Mein Sportverein" (My Sports Club) offer that inspire amateur and professional clubs alike?

TO THE CAST SESSION

Virtual faces in virtual settings are taking the campaign world by storm: they are inexpensive, available at any time, and always accessible. But what happens when it becomes (or doesn't become) clear that the model and setting are not real? Do advertisers have to label AI-generated content or even obtain licenses? And what are the consequences if they don't? We take a look at the opportunities, risks, and legal pitfalls when brands rely on artificial faces and artificial environments.

TO THE CAST SESSION

Viral memes, AI content, and fake out-of-home campaigns are a daily occurrence in the Bundesliga environment, including at BVB: What factors are important in sports marketing today—and what legal boundaries need to be observed? A practical and legal look at opportunities, pitfalls, and best practices for sports clubs.

TO THE CAST SESSION

Whether in reels, commercials, or when entering the stadium, sound is becoming an indispensable element in the communication mix of clubs and associations. kicker and Team Germany rely on WESOUND's audio strategy and implementation to give their brands a distinctive, recognizable sound. How important is a sound logo for recognizability? How can the emotional power of audio formats be meaningfully integrated into brand strategy – and how important is the effort involved in implementation? How can successful implementation be achieved in the long term?

TO THE CAST SESSION

Streaming is boosting sports documentaries. From Netflix's Beckham debut to the ZDF documentary on the Wagner brothers to the FC Bayern hit "FC Hollywood": Why do these formats work and what should you keep in mind when creating a documentary? What makes for a strong structure? What are the USPs and what lessons can you learn from them for your own work? What budgets are necessary? What models support production and pricing for each platform and target market?

TO THE CAST SESSION

The values of sport are often transferred to management. But what can sports organizations learn from commercial enterprises? Which leadership and management principles from the business world can or must also apply to the world of sport today? What changes are needed in sports organizations to reinvent themselves, shape the future successfully, and enable social progress as pioneers and transformers? The Cast Session provides an introduction to a transformation format and control model for sports systems.

TO THE CAST SESSION

Crises cannot be planned for. But you should be prepared for them. This is especially true for organizations that operate at the intersection of sports and media and are constantly under public scrutiny. How do sports organizations deal with the consequences of a cyberattack? What is the right response to the insolvency of a business partner, sexual assault, or a terror warning?

TO THE CAST SESSION

A low barrier to entry, increased visibility, and the opportunity to generate revenue: the partnership between the Lower Saxony-Bremen Handball Association (HVNB) and sports streaming provider Solidsport is now in its third year. How will HVNB LIVE remain attractive to clubs and viewers in the coming years? How has streaming the regional league helped its naming rights partner?

TO THE CAST SESSION

Fans, members, employees, and customers expect fast, personalized, and consistent service across all channels. Many sports organizations are reaching their limits: small teams, increasing communication volumes, and complex system landscapes. How does artificial intelligence take on tasks as a "team player" in the background? How does it improve service quality while reducing the workload on teams? Zendesk clearly demonstrates the opportunities that AI solutions such as Copilot and AI Agents offer for customer service in sports.

TO THE CAST SESSION