November 30/December 1, 2026

SPORT BRAND MEDIA

Secure your tickets now

SPORT BRAND MEDIA is bringing the sports ecosystem together for the second time at the leading sporting goods trade fair ISPO in Munich.
Under the motto "From sport – for sport," the premiere brought together over 1,400 participants from the media, sponsors,
equipment manufacturers, athletes, and sports organizations. The future of sport was discussed in 42 expert forums.

Speaker 2025 at a glance

Nathalie Vogt

Head of Marketing & Communications

Martin Kallen

CEO UEFA Events

Uli Hoeneß

Christian Salomon

Chief Commercial Officer

Thomas Voss

head of motorsports

James Foster

Senior Vice President, Global Marketing & Brand Communications

Christian Schüller

Director of Experiential and Sports Marketing

Henry Birch

Associate Vice President, Head of Business Development, EME

Our partners

"It was really good to get a different perspective and have that conversation. I've met a huge number of people and had some great conversations, so it was a really valuable event."

Peter Morgan

Marketing Director, AC Milan

"What the ESB has achieved here is absolutely incredible. There are opportunities to participate in many different sports, and I am delighted that the DTB is also able to be part of this event."

Simon Papendorf

Geschäftsführer, Deutscher Tennis Bund

"It was the first time we had appeared at such a conference, and it was very interesting to meet many familiar faces and exchange ideas. It's a great opportunity to network and gain valuable insights."

Thomas Rohregger

Director Partnerships, Lidl international

"I'm really excited to see what's going on here. For me, it feels like a very well-rounded event."

Christoph Sagemüller

Leiter Mercedes-AMG Motorsport

Ticket overview

30.11./01.12, 2026
Early Bird Ticket II
Congress including all forums
Catering
Chill Out & Meet
Access to all presentations afterwards
Available until april 30, 2026Free for ESB partners
590 €
30.11./01.12, 2026
2-day ticket
Congress including all forums
Catering
Chill Out & Meet
Access to all presentations afterwards
Free for ESB partners
990 €

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FAQ - frequently asked questions

SPORT BRAND MEDIA brings together the sports ecosystem at the leading sporting goods trade fair ISPO in Munich. Under the motto "From sports – for sports," participants from the media, sponsors, equipment manufacturers, athletes, and sports organizations come together. 

Accompanying the annual business event, SPORT MARKE MEDIEN is a 365-day platform and think tank for the industry. Members of the think tank are associations and leagues (think tank partners) from the world of sport, which deal with current topics, future trends, and innovation in specific working groups. The think tank promotes regular exchange among members and disseminates information and knowledge. The results are incorporated into the congress program and published regularly in the content hub. 

SPORT MARKE MEDIEN is aimed at the entire sports ecosystem of rights holders, sponsors, equipment suppliers, and media across all sports. 

Tickets can be purchased online at any time at https://www.sportmarkemedien.com/anmeldung/

45-minute in-depth interview and discussion with an industry expert. The aim of the cast sessions is to impart in-depth knowledge and present perspectives for the future. 

Together with IST University, we are organizing a talent recruitment event on the first day.If you are looking for committed and specialized young talent, SPORT MARKE MEDIEN offers you the exclusive opportunity to specifically target and get to know young professionals. For more information, visit: https://www.sportmarkemedien.com/talent-recruiting/

If you encounter any issues with registration, please contact us directly at kongresse@esb-online.com